4 REASONS WE ARE AMONG THE MOST HISTORIC SKATEBOARD SHOPS IN TENNESSEE JOHNSON CITY, TN
Nestled in the heart of Johnson City, Tennessee, Mojo Skateboard Shop has been a cornerstone of the local skate scene for decades. Since opening our doors in 1990, we’ve ridden the waves of skate culture’s evolution, from the gritty streets of the ‘90s to today’s vibrant community of riders. But what makes us truly historic? Here are four compelling reasons that set Mojo apart as a legendary spot in Tri-Cities TN skate history.
1. A Legacy Spanning Over 35 Years
Mojo Skateboard Shop first rolled into existence back in 1990 at our iconic location on 729 W Walnut Street. Founded by lifelong Johnson City resident Joey Booth, we’ve outlasted trends, economic ups and downs, and even the occasional board-breaking mishap. In a world where skate shops come and go like kickflips in a contest, our 35+ years of continuous operation make us a rare gem. We’ve seen skateboarding explode in popularity, and we’ve been right here fueling it every step—or rather, every ollie—of the way. This longevity isn’t just about surviving; it’s about thriving in a city that’s grown alongside us, making Mojo a living piece of Johnson City’s cultural timeline.
2. Rooted in Personal Passion and Early Skate Roots
Our story starts even before 1990—with owner Joey Booth’s own skate journey. Born and raised in Johnson City since 1966, Joey got his first skateboard (an orange “Shark” board, inspired by the blockbuster Jaws) around 1974 or 1975, when he was just 8 or 9 years old. That spark ignited a lifelong obsession with skating that led him to open Mojo when the local scene was tiny—just 4 or 5 dedicated skaters. Joey’s deep-rooted passion has infused the shop with authenticity, turning it into more than a store; it’s a hub where generations of skaters share stories from the golden era of ’70s and ‘80s skate culture. This personal history makes Mojo a bridge between skateboarding’s rebellious past and its inclusive present.
3. Building and Growing the Local Skate Community
When Mojo opened, the Tri-Cities skate scene was practically nonexistent. But year after year, we’ve nurtured it into something special. From hosting events and repairs to stocking beginner boards alongside pro-level gear, we’ve watched—and helped—the community expand exponentially. Today, we’re the go-to spot for Tri-Cities riders from Kingsport to Bristol, including ETSU students shredding nearby. Our commitment to affordability, quality parts, and expert advice has turned novices into locals legends. Mojo isn’t just historic because of our age; it’s because we’ve been the catalyst for skateboarding’s growth in East Tennessee, creating a vibrant culture that draws riders from all walks of life.
4. Vintage Vibes and Cultural Icon Status
Step into Mojo, and you’ll feel the history in the air—from our vintage 1998 MTV-style grunge commercial filmed right here, to the “mysterious” reimagining of what a skate shop can be. We’ve embraced that old-school charm while staying current with the latest decks, trucks, wheels, and apparel. Reviews rave about our passionate service and premium selection, but it’s the intangible magic—the stories of epic sessions, the nod to skate’s underground roots—that cements our iconic status. As one of the few shops with such a storied past, Mojo represents the enduring spirit of skateboarding in Johnson City, blending nostalgia with fresh energy to keep the stoke alive for future generations.
Whether you’re a seasoned pro or just grabbing your first board, Mojo Skateboard Shop invites you to be part of our history. Swing by 729 W Walnut Street, chat with Joey, and let’s keep rolling together. Skate on! 🛹
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